National studies suggest that even when people have ready access to recycling—either curbside or at a nearby center—most still don’t get into the habit. According to Tom Emmerich, President of Kalamazoo-based Schupan Recycling, the key is not necessarily convenience; rather, it is education. Education is one of Emmerich’s “Four E’s” of successful recycling. The others are efficient handling and operations, economically viable markets and ease for the consumer. While each is clearly important, Emmerich believes that changes in our behavior must begin with the knowledge and understanding of why the new activities, including recycling, are beneficial.
Listen also to Heinze’s conversation with Emmerich at the bottom of the article.